SEO Reseller is the terminology used to express one of the business models adopted by the providers of search engine optimization. It is in fact incorporation of search engine optimization with the ethos of the ages old franchisee based business model practiced in almost every other field of business.
Business environment across the world is changing with rapid pace. Bring in internet into it and theare comes the need of web presence for the companies. In today's time it is just not feasible for a business to do without web visibility. Moreover, mere visibility is just not enough. You have got to have proper online reputation management in place, lest you bear the risk of being left out of the race.
Here comes the need of search engine optimization which is today a proven means of bringing about the much needed presence over internet. However, delving deep into the intricacies of SEO practices we find that it is not that easy for a SEO provider to reach to every prospective client. This gives rise to the concept of SEO Reseller
SEO Reselling is all about maximizing the sources of business for the service provider. There can be many ways of sharing the revenue. Based upon the agreed terms and conditions a SEO Reseller can work for a specific commission or a share of the deal itself. Nevertheless, this is something which can vary from case to case. But, what should not be forgotten is the fact that the entire concept is based upon the premise that SEO Reseller will work as the alternate mode of client acquisition leading to growth in revenue of the company.
The entire concept of SEO Reseller is meant to reduce the fixed expenses of service provider. But, one thing that needs to be taken care of is that a SEO Reseller can not exactly replace the sales force already engaged in sales process. This is something very obvious as a SEO Reseller is not meant to be an employee of the company. That way he/she is free to pursue other business interests. May be in a case or two the company can rely over the reseller up to some extent. But, a company can let the concept of SEO Reseller replace its existing sales process only to its own peril.
However, in spite of its strategic limitations a SEO Reseller seems to be the most cost-effective mode of business acquisition for SEO companies without doing any investment in physical infrastructure.
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