Just when you thought it was safe to optimize your website for Google they changed the algorithm again. This time it is aimed at “content farms” – those websites designed to contain a tremendous amount of content; typically low quality original articles or information plagiarized from other sites. However, based on existing/older algorithms, this content draws high SERP (search engine results page) listings. The content farms typically sell ad space due to their high traffic (often from Google itself) but are of little use to the visitor because the content in unacceptable.
So what does this mean for you, the Kitchen and Bath Professional? It is a reminder that “content is king” and quality supersedes mediocrity. Taking the time to create valuable, original content will win the SERP battles over pages and pages of keyword-crammed copy. You are experts in design, cabinetry, appliances, the intricacies that make up a functional kitchen, color, work space; the list goes on forever… Write about what you know with thoughtful, in-depth articles for your website or blog and you’ll be fine.
Here is a link to a more detailed article from Mashable.com that includes links to other helpful information.
So what does this mean for you, the Kitchen and Bath Professional? It is a reminder that “content is king” and quality supersedes mediocrity. Taking the time to create valuable, original content will win the SERP battles over pages and pages of keyword-crammed copy. You are experts in design, cabinetry, appliances, the intricacies that make up a functional kitchen, color, work space; the list goes on forever… Write about what you know with thoughtful, in-depth articles for your website or blog and you’ll be fine.
Here is a link to a more detailed article from Mashable.com that includes links to other helpful information.
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