Tuesday, March 8, 2011

Onpage Optimization Methods Consists Of –


Keywords – Here it means placement of keywords in the web copy and NOT selection of keywords. Keyword selection is done prior to writing content for web page and NOT as an afterthough ( although this is often the case ). Keywords must be placed in such a manner that both search spiders and visitors should be satisfied.
Title: In the title tag, the target keyword should appear at least once. (different title for each page). The title should entice the visitor to click to your site.
Meta Tags: Meta description tag – This tag summarizes the purpose of web page and like title tag, must include keywords.
The title and description should be appealing not only to the search engines, but to visitors as well. Search engines are not going to buy your products and services. Humans will.
Meta keywords tag – List of keywords seperated by comma is what goes into meta keywords list. (different keywords for each page).
Alt attribute: Using ALT attribute on images is good seo practice. “A picture is worth a thousand words” is not true in case of search engines, but ALT attribute is worth it. Don’t cram all the keywords in one ALT attribute. One or two keywords is sufficient.
Anchor Text: Internal links must be optimized with targetted Keywords.
HTML Site Map: HTML sitemap consists of links to all the pages of the website. This is useful in case of large website as visitor can quickly glance through all the pages to find the desired information.

Defenition:
"On Page" SEO simply refers to the text and content on your web site pages. Basically editing your page and content so the Search Engine can find your webpage when a surfer is searching for your web sites particular topic.

History:
On Page Search Engine Optimization has been around the longest, since the begining of search engines. Search engines used simpler less sophisticated technology a few years ago, and the world wide web was alot smaller. At the time "ON Page" SEO Worked years ago, and it was basically an easy comparison. As the World Wide Web grew larger and larger it became more difficult for search engines to differentiate between your site and other sites. A search on "Autos" may return 100 million + pages that have the word "Auto" on it. So Off Page SEO began to take off as the world wide web and search engines grew in complexitiy.

On Page Elements:
On Page Elements refer to the html tags within the page. They include Heading Tags (<H1>), Title Tags, Bold Tags, Italic tags on your web page. Below is an example of phrase "SEO Company" used in a Heading (<h1>) and Bold (<b>) Example:

SEO Company

SEO Company
SEO Company

Notice the difference?
In the HTML Source, The search phrase "SEO Company" Was placed between <h1> tags.

<H1>SEO Company</H1> HTML Tags

In the second version, It was placed between bold tags.

<b>SEO Company</b> HTML tags.
In the third version, it was placed between emphasize tags.

<em>SEO Company</em> HTML tags.

1 comment:

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