Using Google to identify on-page SEO gaps

The process of SEO implementation is rather simple:

• Begin with a clean-coded website.
• Build relevant product pages in line with your overall content strategy.
• Nurture the pages with internal and external links.
• Work on achieving rankings for the your focused keywords via word stemming (ranking for multiple related keywords).
• Use word stemming to add more long-tail keywords to the mix in a disciplined manner.

In SEO implementation, it’s about managing various facets of the process to accomplish the right balance of activities for your organic search campaign. The key is to manage the rise of the keywords you’re concentrating on and if they overlap,  they’re adding more internal link weight to redistribute throughout your site in addition to driving additional traffic be ranking higher.
In addition to content creation, link building is a critical part of an on-page and off-page seo activity. For linking, there are three ways to rank, through internal links, internal links and external links or a combination of both. Disciplined optimization involves selecting a fixed number of modifiers, identifying how your site works with respect to them, create appropriate content to create continuity from your existing site and then embarking on a series of link building action with the right protocols.
Here’s the problem: As you begin the process or attempt to identify gaps, it’s key to have some tools that help you find those areas where you can make improvements. Listed below are 4 simple Google commands that will help you do exactly that.
The 4 tools below will give you an insight of how Google assesses your on-page content and off-page credibility. They’re mostly for on-page and that’s a good thing because that’s a component that you can control.
Open a Google search and then type in the following search command to find out where your site ranks with respect to the attributes defined by the command. Type in the search command followed by a colon, then a space and the keyword you want to rank for.
1. allintitle: keyword(s)
This Google syntax searches the title of webpages and lists the websites which contain the keyword(s) in the title.
2. allinanchor: keyword(s)
This Google syntax searches the anchor text of web pages and lists the websites that have the strongest inbound links from the specified keyword(s).
3. allintext: keyword(s)
This Google syntax searches the body text and lists the websites that have the strongest on-page relevance.
4. allinurl: keyword(s)
This Google syntax restricts SERPs results to the keywords found in website urls and lists which domains contain the keyword(s) in their urls.
The above commands give you a quick look into how your site fares with respect to the competition. View the first two pages of results, see what your competitors are using in their titles, link anchors, their website texts and urls. Then begin work on your on-page optimization to:

• Create content that has relevance.
• Insert keywords within title, meta descriptions, h1 tags, within content text (keyword density of 2-3%), at the bottom.
• Identify the pages on your website that have high PR and link to the page you’ve just built/optimized using the keywords in play as the anchor text.

Just do that for now. I’ll have another post where we’ll discuss content silos and sculpting of links to drive page cred internally which in turn will lead to higher ranking in SERPs. It’s key to understand that you have more control over your own site and can manage its SEO activities than managing the process for external links to you. Good luck!